Content aggregation examples

A big key to social media and blogging is gathering information and insight from around the web, relaying that information and pointing people to where they can get more information, whether it is on your site or from an original source. Here are some examples of various ways to relay this information, properly site/link to the right places and keep your archived content alive. These are all about brewing (and a bonus Indians example), but the subject is irrelevant – pay attention to what is linked, where it is linked, how the sourced information is cited and presented and consider why.

Oskar Blues CAN’d Aid Foundation to raise funds for Colorado flooding victims
Repost of a news release
Links to:

  • Outside sources for additional info
  • Company websites

Boulevard Brewing talks flash pasteurization as quality assurance protocol
Relevant info from a company’s blog
Links to:

  • Company website
  • Website source that is referenced

Brewers Association economist pops all the ‘bubble’ talk
Relevant info from a company’s blog
Links to:

  • Company website
  • Website source that is referenced
  • Additional info related to the topic

Trademark update: Magic Hat, West Sixth both respond
An updating story post
Links to:

  • Company websites
  • Text that refers to a previous article or other page on your site
  • Additional info related to the topic
  • Website source that is referenced

Alcatraz Brewing shuts its doors
Reference and comment
Links to:

  • Company websites
  • Text that refers to a previous article or other page on the site
  • Website source that is referenced

Enough brew for your buck? A review of brewery, tasting room space plans
Reference and comment
Links to:

  • Company websites
  • Reference to previous articles or the site.
  • Additional info related to the topic
  • Website source that is referenced

News round-up style

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